Business english in use

Business english in use - You need a language strategy nowBusiness englishall lessonsmeetingspresentationstelephoningjob interviewsnegotiatingsocializingtravelmanagementcommunicationsalesbusiness skills 360advancedintermediatemembersaccount detailscourse builderintroducing course builderguide to using course buildergroupsmembership benefitspayment optionsebooksenglish for telephoningmeeting essentialspresenting for successsuccessful job interviewssuccessful negotiationsvocabularyvideo vocab tvall vocabulary lessonsbusiness idiomsbusiness newsgamesfinance and accountingit and computersmarketingproject managementhuman resourcesmobilebep mobile appsdownload ios appmobile app supportaboutabout bepmembership benefitsmonthly membershippayment optionsfree subscriptionsupdates and demosgroupsterms of usecontactsign upfree trialloginabout membership. Hans quickly placed a call to the technical department in india, but the software team was unable to jump on the problem because all communications about it were in german—despite the english-only policy instituted two years earlier requiring that all internal communications (meetings, e-mails, documents, and phone calls) be carried out in english. Evidence from my research at rakuten—along with a study i conducted with pamela hinds of stanford university and catherine cramton of george mason university at a company i’ll call globaltech and a study i conducted at a firm i’ll call frenchco—reveals costs that global english-language rules can create. Also, cross-cultural integration is notoriously tricky; that’s why when germany’s hoechst and france’s rhône-poulenc merged in 1998 to create aventis, the fifth largest worldwide pharmaceutical company, the new firm chose english as its operating language over french or german to avoid playing favorites.